By 1930, the process of permanent-waving was well established and its importance can be gauged if one considers that the majority of middle-class women, at a rough estimate, had their hair set once a week and permed perhaps once every three months as new hair replaced the waved hair. Meanwhile, hairdressers sought to improve the process and reduce the work involved; this meant savings at the lower end of the market and yet more women getting their hair permed. This was also stimulated by pictures of the rich and famous, particularly film stars, who all had their hair permed.
Probably the most desirable of permed hairstyles, a plain curl look is natural and suits many face shapes as well as different hair colors. By letting the curls float around the bottom, you can create volume that doesn’t overpower.
Cute, short permed hairstyles are not poodle-like anymore. Here is a great version of a style we have seen for ages. Being a bit messier, this short hair style is easier to keep up with and great for warmer climates. It keeps your neck free, while the small V-shaped section at the nape lengthens it to create a more dramatic silhouette of the cut.
Plain curl perms (often referred to as ‘spot perms’) focus on curling a specific section of hair. They’re used generally to help achieve a certain style, for example curling only the ends or midsection of your hair. With plain curl perms, you can choose to either have tight or loose curls. The result tends to be natural looking waves depending on where you choose to have permed.
Stranger Things is on TV, neon colors are all the rage, and people are ‘un’ironically sporting their customized denim jackets. This could only mean one thing – the 80s are back, baby! And with the return of this ‘Era of Excess’, comes the over-the-top hair trend that had taken a backseat in recent years. I’m talking about the perm, of course. Ahhh yes, remember when people subjected their hair to harsh chemicals to achieve that perfect permed look? Well, with advances in hair styling technology, you can retain the health of your hair while still getting that perfect curl. And if you are one of those people who has straight hair and has always envied the dynamic energy that curly hair exudes, a perm is exactly what you need to go for.
Perming techniques have changed over the years, and thankfully, for the better. Back in the 80s, perming was the leading cause of hair damage caused due to the harsh chemicals that were used back then. But beauty does not have to be a pain anymore, because, thanks to modern science, you no longer have to sacrifice the health of your hair to stay stylish. You, technically, can perm your hair at home, but I would recommend you go to a professional to save you the effort and from dabbling with all those intimidating chemicals. So, before we jump into our ideas and inspirations for permed hair looks, let’s talk about what the perming process actually involves:
OK, I know, in a world that is governed by Eurocentric standards of beauty, bushy hair is considered “bad”. But, look at the gorgeous head of hair on that girl! You don’t always need to subject your permed hair to a myriad of hair products to get those perfectly defined curls. Sometimes, you can just let it air-dry and brush it out to create a beautiful and bushy mane.
A number of brands of home permanent kits were available since the invention of the ‘cold wave’ in the 1940s, but their numbers have decreased as permanent waves are not as popular as they were in the 1980s. The first popular home permanent was the TONI brand, manufactured in Forest Lake, Minnesota. The Toni company used a set of twins to advertise their products; one with a salon perm and one with the home perm. They introduced a number of types and brands over the next four decades (Silkwave, UnCurly, Tonette, Silver Curl, Prom, Scatter Perm, Lightwaves, Epic Waves) and a formula to remove curl: Curl-Free™. The other popular brand was LILT by soap king Procter & Gamble which included a Foam Perm in a can called “Push Button” Lilt and a ‘Milk Wave’ that used fresh milk as part of the lotion as well as a children’s perm. Other types of perms included ‘No-Lotion’ perms that used specially treated ‘end papers’ to produce the wave (PACE, SELF) and ‘self neutralizing’ perms that needed no neutralizer but had to ‘set’ by drying the hair on the perm rods after rinsing out the wave solution. ‘No-Mix’ Liquid Neutralizers were introduced as many perms were ‘air’ neutralized or used a powder that was mixed with water or a powder / liquid combination. Other brands included Richard Hudnut, Ogilvie, Revlon and Nutri-Tonic. At the peak of the ‘Second-Wave’ of popularity in the 1970s/1980’s a number of new brands and types of perms were introduced including ‘No-Ammonia’ perms and ‘Soft’ perms (Rave) which guaranteed ‘No-Frizz’ results even on bleached or tinted hair as well as “Temporary” perms that lasted only a few weeks before washing away leaving hair in virtually the same condition as before you permed. Other types included customized versions that let you adjust the curl level before you made it ‘permanent’ and ‘spot’ perms that let you curl just certain parts of your hair ( bangs, crown, ends) and leave the rest of your hair untouched. Another brand that was a household name in Britain in the late 1960s and 1970s was Twink (home perm).
If you are anything like me, you have probably spent a lot of time fantasizing about having a permanent blowdried hair look. Well, with a partial perm, you can get one step closer to that dream! This look involves getting the ends of your hair digitally permed and leaving the roots and midsection of your hair untouched to create a chic half straight/half curled hair look.
Yeah, so Julianne Hough is an ethereal human being who can carry off the most ridiculous of perms. But, truth be told, this big perm actually looks pretty great, in an ‘in your face’ kinda way. Hough’s medium length hair has been permed into some seriously big curls to create this crazy gorgeous curly bob look.
If there’s one thing that Carrie Bradshaw has done for women all over the world, it is show them that you don’t always need to have poker straight, super styled hair to look gorgeous. And, to this day, women all over the world flock to salons to get their hair permed into absolutely unruly blonde curls like hers. And we are not complaining.
Dammnnn, Beyonce… back at it again with the permed hair! This time around, Queen Bey is sporting a partial perm that has natural roots left at the top and the rest of the hair done up in a multi-textured perm. This has enabled the hair at the top of her head to fall flat neatly and created gorgeous volume on the sides of her face, accentuating her cheekbones.
Some perm hairstyles are meant to standout, and this is one of them. Guaranteed to make a sexy statement, these tightly spiraled tendrils boast high-shine and feel as soft and delightfully squishy as they look.
When you say “perm,” a lot of women picture giant ‘80s hairstyles and cringe. But that’s no longer the case. There are modern types of perms you’d never know were made in a salon. For example, the body perm. This variety includes loose, tousled waves curled in various sizes, which give a full, tousled effect that looks completely natural.